The Pure Alchemy Everyday Collection features cheeky salutations and pop-ups mixed with intricate laser-cutting to create these awe-inspiring greeting cards and notes suitable for all occasions

UWP Luxe partnered with Hiromi Takeda, a pop-up artist from Japan who uses paper to capture the ephemeral beauty and essence of blooming flowers on Greeting cards for all occasions

UWP Luxe invited artists to illustrate four original works of art—which they've translated into pop-up or die-cut cards suitable for all occasions. Each box contains a set of eight cards paired with matching envelopes.